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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic	Details
Topic 1	Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to effectively describe, explain, and utilize these components.
Topic 2	Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 3	Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.
Topic 4	Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q41-Q46):

NEW QUESTION # 41
You want to update your contact database. Which of the following options are recommended when itcomes to uniquely identifying contacts? Note: There are 3 correct answers to this question.

A. Use email address.
B. Use phone number.
C. Use first name and last name.
D. Use an external ID.
E. Use an SAP Emarsys Customer Engagement internal ID.

Answer: A,D,E

Explanation:
For unique contact identification in SAP Emarsys:
* Option A:Correct. Email address is a primary unique identifier, widely used.
* Option C:Correct. External ID (e.g., CRM ID) is recommended for integration and uniqueness.
* Option D:Correct. Emarsys internal ID ensures uniqueness within the platform.
* Option B:Incorrect. Phone numbers can change or be non-unique (e.g., shared).
* Option E:Incorrect. First and last names are not unique identifiers.The SAP Emarsys Help Portal under
"Contact Management" recommends these identifiers.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/).

NEW QUESTION # 42
Why is the Sales Data API the preferred method for sending sales data to Smart Insight?

A. It provides real-time validation of the file.
B. The data is usable more quickly in the UI.
C. It provides support for custom columns.
D. The columns can be sent in any order.

Answer: B

Explanation:
The Sales Data API is preferred for Smart Insight:
* Option C:Correct. API submissions are processed faster than file uploads, making data available in the UI (e.g., dashboards) more quickly.
* Option A:Incorrect. Column order is predefined in the API schema, not flexible.
* Option B:Incorrect. Custom columns are possible but not the primary reason for preference.
* Option D:Incorrect. Validation occurs, but "real-time" is not the key benefit over speed of UI availability.The SAP Emarsys Help Portal under "Sales Data API" highlights faster UI integration.
References:SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/).

NEW QUESTION # 43
Which of the following metrics are available in the Store Reporting dashboard? Note: There are 3 correct answers to this question.

A. Total Refunds
B. Average Purchase Value
C. New Store Revenue
D. Store Revenue
E. Store Purchases

Answer: B,D,E

Explanation:
The Store Reporting dashboard in SAP Emarsys (via Smart Insight) includes:
* Option C (Store Revenue):Correct. Total revenue per store is a key metric.
* Option D (Store Purchases):Correct. Number of purchases per store is tracked.
* Option E (Average Purchase Value):Correct. Average order value per store is available.
* Option A:Incorrect. "New Store Revenue" isn't a standard metric; it's just "Store Revenue."
* Option B:Incorrect. Refunds are not typically detailed in Store Reporting.The SAP Emarsys Help Portal under "Store Reporting" lists these metrics.References:SAP Emarsys Help Portal - "Smart Insight - Store Reporting" (https://help.emarsys.com/).
Below is the eighth batch of 10 questions (71-80) related to SAP Emarsys, with answers verified against official SAP Emarsys documentation as of March 07, 2025. Each question follows the requested format, including a comprehensive explanation and references to official SAP sources where applicable.

NEW QUESTION # 44
What are some of the ways bounces can be caused? Note: There are 2 correct answers to this question.

A. A soft bounce can result from a recipient putting the sender on their personal spam list.
B. A soft bounce can result from a temporary server breakdown.
C. A hard bounce can result from an email rejected by the recipient's server firewall.
D. A hard bounce can result from an email address that does not exist.

Answer: B,D

Explanation:
Email bounces in SAP Emarsys are categorized as soft or hard:
* Option B:Correct. A soft bounce occurs due to temporary issues, such as a server breakdown or full inbox.
* Option D:Correct. A hard bounce occurs when an email address doesn't exist, indicating a permanent delivery failure.
* Option A:Incorrect. Marking as spam typically results in a complaint, not a soft bounce.
* Option C:Incorrect. Firewall rejection might cause a soft bounce, not a hard one, depending on the reason.The SAP Emarsys Help Portal under "Email Delivery" explains bounce types and causes.
References:SAP Emarsys Help Portal - "Email Delivery" (https://help.emarsys.com/).

NEW QUESTION # 45
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct answers to this question.

A. Background Registration
B. Consent Management
C. General Registration
D. Change Profile
E. Newsletter Registration

Answer: C,D,E

Explanation:
SAP Emarsys provides several form types to collect contact data:
* Option A (General Registration):Correct. This form is used for new contact sign-ups, collecting basic information like email or name.
* Option B (Newsletter Registration):Correct. Specifically designed for subscribing contacts to newsletters, often with opt-in options.
* Option C (Change Profile):Correct. Allows contacts to update their existing profile data (e.g., preferences, contact details).
* Option D:Incorrect. "Background Registration" is not a recognized form type in Emarsys documentation.
* Option E:Incorrect. While consent management is a feature, it's not a distinct form type; it's integrated into other forms like Newsletter Registration.The SAP Emarsys Help Portal under "Forms" lists General Registration, Newsletter Registration, and Change Profile as standard options.References:SAP Emarsys Help Portal - "Forms" (https://help.emarsys.com/).

NEW QUESTION # 46
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SAP C_C4H22_2411 Exam Syllabus Topics:

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q41-Q46):

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